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 03 feb 2006 15u03 

Fruit Logistica 2006 - BVEO: marketing concepts for the future


At around 1,300 square metres (2005: 1,100 m²) the largest display at FRUIT LOGISTICA is again that shared by the growers� federation Bundesvereinigung der Erzeuger-organisationen Obst und Gemüse e.V. (BVEO), the marketing company representing German agriculture CMA Centrale Marketinggesellschaft der deutschen Agrarwirtschaft mbH, and a number of Germany�s leading producers� organisations and institutions.

The new exhibitors on the combined stand in Hall 2.1 are the cooperative Raiffeisen-Warengenossenschaft eG, Leese, and central market ELO Erzeugergro�markt Langf�rden-Oldenburg eG. The General Manager of the BVEO, Karl Schmitz, draws attention to the changes in the international fruit and vegetable market in 2005.

�The ongoing convergence in the retail food sector continues to make progress, making a continued concentration of the items on offer essential. At the same time suppliers are facing increasing demands for higher levels of services. For the growers� businesses the long term need to ensure sales at reasonable marketing costs is acquiring ever greater importance. Schmitz states that the response by German growers� organisations will continue to include mergers and marketing concepts designed to meet future requirements.

The General Manager reported that 51 growers� organisations now belong to the BVEO. In 2005 the member companies attained a turnover of around 1.9 billion euros with their fresh produce, excluding items bought in, imports and other contributory factors such as flowers and articles of daily use.

(Hall 2.1, Stand C-11, contact: Karl Schmitz, telephone on the stand: +49/(0)30/303887108)



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