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| 04 feb 2006 |
10u51 |
A new product family from Seminis
�We are presenting a new concept and new products�, says Luciano Fioramonti of Seminis Vegetable Seeds. The world�s largest seed producer, from California, whose European headquarters are in Barcelona, is presenting its new range at FRUIT LOGISTICA.
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This product family includes the mini-peppers Pepolino and Dolcelino, the Ramiro giant pepperoni, and the seedless Bambolino mini-water melons. The intention is to bring out at least two additional innovations each year, according to Fioramonti. Unlike its competitors, which concentrate their marketing efforts on the producers of fruit and vegetables, Seminis focuses on the entire logistical chain, from retailers to the ultimate consumers.
The company is represented around the world by some 150 branch offices in 50 countries and annual turnover is some 500 million US dollars.
(Hall 02.1, Stand A-02, contact: Luciano Fioramonti, tel.: +34/93/572 30 66)
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