This year, as a consequence of additional demand by exhibitors, DLG has increased the trade fair area, introduced changes in hall allocations and refined the sector group concept further. This gives visitors from all over the world optimal conditions for comparing products and innovations in their specific fields of interest efficiently and easily. The concept for 2013 is based on the excellent experiences with the further developments undertaken in 2009 and 2011. These made it possible to achieve the goals of uniform distribution of visitors among the halls and optimal orientation in the grounds.
The major changes are set out below:
The providers in the field of "Systems & Components" will be presenting their products and services primarily in Halls 1, 2 and 3.
The programme of the exhibitors from the fields of machinery and equipment for potatoes and sugar beet is located predominantly in Halls 24 and 25.
Providers of feeder mixer wagons will be exhibiting their machinery and equipment mainly in Hall 25.
Suppliers of services and exhibits for the fields of irrigation and sprinkler irrigation as well as for special crops and vegetable cropping will be found predominantly in Hall 21.
The providers of machinery and equipment for forestry and municipal applications will be presenting their range mainly in Halls 18 and 26.
The sector of energy plant production/renewable raw materials is based chiefly in Halls 21, 22 and 23.
With the consistent and clear division of the individual key areas at the fair, DLG guarantees visitors a good overview and easy orientation, and allows them to make optimal use of their day at the exhibition in accordance with their own priorities.
Ten entrances – Conspicuous pictographs for orientation
Altogether ten entrances to the Exhibition Grounds will be set up to allow visitors to gain admission as quickly as possible and using the shortest route. In addition, there will be conspicuously marked pictographs on all signposts in the grounds, on printed information matter and at the entrances and all exhibition halls. These internationally understandable icons with German, English and Russian labelling will allow easier and faster finding of the respective sectors, providing for even better orientation, short routes and thus more time for discussions with the exhibitors.
A free bus transfer is available within the grounds taking visitors to the specific halls.
New – "Systems & Components"
"Systems & Components" play a decisive role for the innovative thrust of agricultural machinery and equipment and they shape concepts such as reliability, efficiency, environmental protection and safety. The distinctions between system, module, component and part suppliers reflect the real industrial production process and will be realized consistently within the individual key areas for the first time in the exhibition concept of Agritechnica 2013. The unique and complete production palette of the fields of chassis, cabs, vehicle electrics and electronics, drives, gears and transmissions, engines, hydraulics, brakes and steering, as well as the associated parts and components for the agricultural machinery sector and related segments will be on show in the new exhibition segment "Systems & Components".
A highlight will be the Special "Agricultural machinery and equipment in detail". For the first time ever at a trade fair, a tractor will be dismantled live into its various assemblies and then assembled again. The Special will be flanked by a technical programme with topical technical themes. These include impulse lectures on the subjects of "Purchasing as Value Driver" and "Procurement Market Strategies". The Special is embedded in a "Systems & Components Lounge" that DLG is setting up in Hall 1 as a central marketplace with a broad range of offerings for exhibitors and visitors
Further Agritechnica Specials intensifying topical themes
Together with exhibitors and partners from the fields of academia and research, consultancy and practice, DLG has set up two further Specials at Agritechnica. In Hall 17, the Special "Smart Farming – updates for plant production" is all about sensor technology, machinery controls and data management in arable farming. It offers farmers a unique orientation platform on how modern systems function on a cross-manufacturer basis, what is already on the market for practical use and what can be expected in future. In the "Rice production" Special, professional rice growers from all over the world can gather information about solutions to current challenges. Leading exhibitors will be showing modern technologies for tackling such challenges. International experts will be available to answer questions, for instance on water management, soil preparation, seeding, fertilizing, plant protection and harvesting. The language at this Special is English.
Dealers and Used Machinery Centre and "Workshop Live" Arena
This year Hall 2 will be established as the forum for dealers, service providers and the used machinery trade and host the International Dealer Centre, headed by the German LandBauTechnik association and the European umbrella federation CLIMMAR. It will serve as a contact forum and meeting point for all distribution and service partners of European agricultural machinery and equipment manufacturers. In addition, used machinery dealers, online exchanges and others will provide information about used machinery business. Good service facilities and specialist staff optimally trained to provide this service are a key prerequisite for the agricultural machinery and equipment market to function. In cooperation with the LandBauTechnik association, the demands made of the different qualification stages (apprentice, service technician and master craftsman) for agricultural and construction plant mechanics will be shown in the Special "Workshop Live" with practical demonstrations of maintenance and conversion works, accompanied by an expert commentary. The training providers will also supply comprehensive information about this occupation.
Forestry machinery and equipment for woodland farmers – Municipal applications – Bioenergy
A large number of exhibitors are presenting classic forestry machinery and equipment for woodland farmers and a wide range of products for using wood as an energy resource in Halls 18 and 26, as well as in the adjacent open-air area. In addition to the exhibitors' range of machinery and equipment, there will also be a comprehensive programme of information from the KWF (Board of Trustees for Forestry Work and Technology), the Lower Saxony Forestry Training Centre (NFBz) and DLG in the jointly organized "Forestry and Wood Information Centre" in Hall 26.
The machinery and equipment for municipal applications sector is based in the southern part of Hall 26. Here nearly 100 exhibitors will be presenting their new and further developments, for instance for summer/winter service and composting. Interested visitors will find the appropriate exhibition programme grouped together in concentrated form.
Cultivating biomass for energy production remains significant. Farmers are focusing on new varieties, as well as suitable machinery and equipment for cropping and harvesting and for producing biogas. At Agritechnica interested farmers will have the opportunity to gather information about all the topical issues. A comprehensive programme will be presented, predominantly in Halls 21, 22 and 23. Here visitors can find information about energy-specific potentials and about biomass production, including conditioning, plant and system technology, labour management and cost efficiency.
Forum for the future of the agricultural sector – Top-flight international technical programme
With its top-flight technical programme including a large number of international events such as congresses, workshops and forums, Agritechnica is considered to be the leading forum for the future of the agricultural sector. This is where trends in machinery and equipment are shown and all major questions concerning the future of agriculture and agricultural machinery and equipment are addressed, for instance at the international conference Landtechnik organized by VDI/MEG and the international conference "Agricultural Markets 2014". A Seed Congress is also being held here again. A new feature at Agritechnica 2013 will be the international event series "Ag Machinery International: Access to Emerging Markets". The focus here on different days during the fair will be on the agricultural machinery and equipment markets in Southern Africa, Russia, Kazakhstan and Ukraine, as well as in India and China. Market potentials, market access avenues, financial frameworks and technology requirements will be explored. Following each event there will be a get-together with typical refreshments from the respective country, offering opportunities for initiating specific international business connections. Furthermore, the European Young Farmers and Students Day being organized by Young DLG together with national and international partners at Agritechnica 2013 is bound to attract great attention.
A diverse international technical programme will also be offered in the special forums in the different exhibition halls. These will be presented in German, and in some cases also in German/English (with simultaneous interpreting). In altogether four forums representatives from academia and research, consultancy, industry and farming practice will discuss current trends and important developments of interest to the sector every day:
Forum 1 in Hall 17: Smart Farming
Forum 2 in Pavilion 35: Agricultural machinery and management
Forum 3 in Hall 26: Forestry machinery and equipment and woody biomass
Forum 4 in Hall 1: Systems & Components for purchasing officers, engineers and researchers
New: International contact forum "Match & Meet" established
This year's Agritechnica will feature the premiere of an international "Match & Meet" contact forum enabling initiation of cooperation arrangements and business connections. Exhibitors and visitors can register online with their profile and their concrete search data or their offers. Supply and demand are then compared via special software and meetings at Agritechnica are arranged
DLG stands in Pavilions 32, 34 and 35
DLG will be presenting its work on its own stands in Pavilions 32, 34 and 35 for the first time this year. The three pavilions will be meeting places for DLG members and for experts from home and abroad interested in DLG's work and in establishing contacts with DLG. Spokespersons from DLG expert committees and working groups, as well as the heads of and experts from the DLG Competence Center Agriculture and the DLG Test Center Technology and Farm Inputs will be available to answer questions. This exchange of experience across sectors, generations and regions, which is typical for DLG, will form a basis for all visitors to expand their personal networks.
New – International Visitors Lounge in Pavilion 35
The central meeting place for visitors from all over the world at Agritechnica 2013 will be the International Visitors Lounge. For the first time this will be located in Pavilion 35 (south of Hall 26). In the International Visitors Lounge guests from home and abroad can meet their business partners, conduct discussions and plan their tour of the exhibition. A fax service and internet connections will also be set up that visitors can use free of charge to call up their emails and contact their companies and business partners throughout the world.
A special highlight – Appearance by the Peterson Farm Brothers
"Fresh breeze from farming". This is the keynote of the songs performed by three young farmers from Kansas (USA), who for some time now have been causing a sensation with self-filmed videos on their Facebook page and on the "You Tube" internet channel. With refreshing parodies of well-known songs, Greg, Nathan and Kendal Peterson describe their everyday life as farmers and thus lobby for their rural occupation in an unusual manner. In their very professional act they enthuse about modern agriculture and in doing so clear away many prejudices. This makes it possible to fire the "Generation 2.0" with enthusiasm for agriculture, illustrating it excellent themselves. Originally, the three wanted to attract their friends from the city to country life. In the meantime their videos have been clicked millions of times. Reason enough for DLG to invite the Peterson Farm Brothers to Agritechnica. From 12 to 14 November they will be presenting their songs at various appearances, including three times a day in a stage show on the DLG stand in Pavilion 35 and at the Young Farmers Party on 14 November.
Detailed information about Agritechnica 2013 is available in various languages on the internet at www.agritechnica.com.
