The new products containing Martek's life'sDHA(TM) will be launched in 2007 through the Dean Foods subsidiary, WhiteWave Foods Company under the company's Horizon Organic(R) brand. WhiteWave will also launch Rachel's(R) yogurt containing DHA, which will be available nationwide in selected channels.
Joseph Scalzo, president and CEO of WhiteWave said, "DHA is an ingredient that has been shown to provide important health benefits in young children and across the lifecycle. Horizon Organic(R) is the leading organic dairy brand with a proud history of pioneering in healthy, organic products and we look forward to the impact of this ingredient in enhancing our product offerings and once again pioneering our business into new arenas."
Under the terms of the new 15-year agreement announced today, the product categories have been expanded to include other dairy products, including organic milk and yogurt. Dean and WhiteWave have agreed to purchase all of their DHA omega-3 needs from Martek for their products in the United States and other designated territories, subject to limited termination rights. There are no minimum purchase requirements or other financial commitments to Martek. For all products containing life'sDHA(TM), Dean and WhiteWave will display the life'sDHA(TM) logo on the product packaging, and will also include the life'sDHA(TM) logo in related marketing, advertising and promotional materials.
DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health. Scientific reviews have noted the importance of DHA omega-3 in proper brain and eye function, and there are studies currently underway to investigate its role in decreasing the prevalence of certain neurological disorders.