Wm. Wrigley Jr. introduces long-lasting flavor gum

"5 appeals to the senses and is the most exciting development in sugar- free stick gum since the launch of Extra(R) more than 20 years ago," said Bill Perez, Wrigley's President and CEO, while speaking to attendees at Wrigley's Annual Stockholders' Meeting Wednesday in Chicago.
Available in Rain(TM) (a tingling spearmint flavor), Cobalt(TM) (a cooling peppermint flavor), and Flare(TM) (warming cinnamon flavor), 5 debuts in a 15- stick envelope package, a first for the gum category.

"Teens, who are constantly seeking opportunities to experience something out of the ordinary, are also the most frequent gum chewers of any age group and account for one-third of all gum chewed in the U.S.," said Martin Schlatter, Wrigley's Chief Marketing Officer. "In our testing, teens and young adults have told us they love everything about 5 - from the unique tingling, cooling or warming sensations that accompany its delicious and especially long-lasting flavors to its bold graphics to its sleek, revolutionary packaging. 5 delivers an amazing new gum experience."