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03 feb 2006

15u04

Opening ceremonies of the14th FRUIT LOGISTICA: quality and trust the main themes of the evening

ï¿½Quality and trustï¿½ was the link between all the speakers at the 14th opening ceremonies of FRUIT LOGISTICA. Dr. Gerd Müller, Parliamentary Under-Secretary at the Federal Ministry of Food, Agriculture and Consumer Protection, called upon growers and the trade to show a greater individual responsibility as a means of ensuring supplies of safe fruit and vegetables for consumers in the future.

ï¿½In Germany 95 per cent of all the produce grown under strictly controlled conditions reaches the market without any complaints.ï¿½

Stefan Feuerstein, who gave the address, and is a member of the Board of Metro AG, also believes that the main objective of the fresh produce departments of his companyï¿½s outlets is to win the trust of consumers. ï¿½Last summer we initiated a project, ï¿½Food Safetyï¿½, focussing on the examination and traceability of foodstuffs.ï¿½ Feuerstein welcomed initiatives such as EurepGAP and Germanyï¿½s QS-GAP, which ensure that only the highest standards are maintained, from the field to the consumerï¿½s table, and are suitably documented. Karin Schubert, Justice Senator and Mayor of Berlin, is particularly pleased about the growing international dimension of FRUIT LOGISTICA.

ï¿½Now most of the countries of Central and Eastern Europe are present here. This illustrates the high standing enjoyed by this fair in promoting the exchange of contacts in Europe.ï¿½ She also emphasised that the quality and safety of food are currently a particularly important aspect. ï¿½I am delighted that so many exhibitors are using this fair in order to create a greater sense of trust among consumers.ï¿½ Dr. Christian Gï¿½ke, Chief Operating Officer of Messe Berlin, borrowed the slogan of this yearï¿½s World Cup for the FRUIT LOGISTICA, ï¿½a time to make friendsï¿½, pointing out that the fair, with its 1,600 exhibitors from 64 countries, is truly a world championship for the fruit and vegetable trade. And this is supported by the enthusiasm of the German public, each of whom consumes what might well be a record-breaking 204.5 kilograms of fresh and processed vegetables annually.