Event organizer DLG (German Agricultural Society) continues to use its international farming network to attract new exhibitors to Agritechnica, and the pavilions are an excellent way of introducing newcomers to the event. It’s also a way to put technical solutions from other nations in front of Agritechnica visitors.
“Some countries may have a strength in developing solutions in a particular area of agriculture that are relatively unknown in the rest of the world,” says Ulrike Schmidt-Machinek, Head of international sales, DLG. “A national pavilion would allow suppliers of these solutions to be exposed to a global audience of farmers that are all looking for ways to improve their businesses.”
“The fact that more and more countries are choosing Agritechnica to present not only their technical solutions, but to give a flavor of their culture as well is a sign of how well the event is regarded as a platform for innovation and business,” adds Schmidt-Machinek. “Every hall at the exhibition has a special flair, which can be product related, but in the presence of national pavilions in a hall really adds a cultural element too.
“Out of a total of 23 halls, national pavilions are present in 12 halls this year.
The world at Agritechnica
Export incentive programs have spurred the increased take up of national pavilions at Agritechnica, as commercial bodies around the world recognize the importance of their local agricultural machinery sector and the necessity of exporting the products they make.
“Exhibiting at a national pavilion makes economic sense,” adds Schmidt-Machinek. “It gives SMEs especially the advantage of tapping into export promotion programs and pooling their resources to jointly participate. Under the umbrella of their country they can market themselves more easily and lends an element of national branding to their products and services at a trade event on the scale of Agritechnica. .”
National Pavilions at Agritechnica 2017:
| Country |
Location |
Participants |
| Argentina |
Hall 13 B02 |
14 |
| Brazil |
Hall 9 E05 |
10 |
| Canada, Province of Manitoba |
Hall 6 E10 |
8 |
| Canada, Province of Manitoba |
Hall 9 B04 |
7 |
| Canada, Province of Saskatchewan |
Hall 12 B13 |
23 |
| China |
Hall 15 D48 |
7 |
| |
Hall 17 A14 |
8 |
| |
Hall 17 B34 |
3 |
| |
Hall 17 D08 |
4 |
| |
Hall 18 C05 |
7 |
| |
Hall 18 D05 |
8 |
| Croatia |
Hall 13 A57 |
5 |
| Denmark |
Hall 17 B22 |
7 |
| Germany, Federal State of Saxony |
Hall 27 E53 |
8 |
| Ireland |
Hall 17 C10 |
3 |
| |
Hall 27 C56 |
5 |
| Pakistan |
Hall 16 F18 |
10 |
| Romania |
Hall 8 A04 |
8 |
| Russia |
Hall 9 A31 |
2 |
| |
Hall P11 Z01 |
11 |
| Serbia |
Hall 8 D15 |
6 |
| USA, State of Iowa |
Hall 5 D18 |
1 |
| USA, State of North Dakota |
Hall 5 A28 |
12 |
Two new pavilions for 2017
For the first time Denmark will host a country pavilion at Agritechnica this year. Arranged by the country’s Trade Office and the General Consulate Hamburg, there are seven innovative companies taking part in the Danish pavilion, which can be found in Hall 17.
Ireland is also officially represented for the first time: The government organisation Enterprise Ireland has organized two pavilions – one in hall 27 with green fodder technology, the other pavilion embedded in Systems & Components in hall 17.
Russia’s pavilion has doubled in size compared with 2015. Since the sanctions Russia’s government strongly supports its local industry. The Agritechnica presence is supported by the Russian Ministry of Trade and Investment and Russian Export Center. 12 companies have joined the pavilion with their agricultural machinery and equipment.
In fact, China’s presence at Agritechnica has been growing since 2009, when the country began to communicate its design and manufacturing credentials with a major “Made in China” campaign.
Big machines for large-scale farming
Argentina, Brazil and Canada all return with pavilions at Agritechnica 2017. These are always crowd pleasers because of the sheer scale of the machines on display, which are built for extensive large-scale farming. this machinery is in strong demand in countries from Ukraine to Kazakhstan that have similar farming conditions, and the fact that there are 18 participating companies from Argentina and 16 from Brazil shows that Agritechnica is a place where business gets done.
Canada is a long-time supporter of the trade fair’s national pavilions, having been taking part for 10 years, and is again represented with three pavilions. Two of them are organized by the Province of Manitoba’s Trade and Investment organization, and the other by the Saskatchewan Trade and Export Partnership (STEP). In total there are 56 companies from Canada exhibiting at Agritechnica 2015.
The Canadian pavilions focus on technology and solutions for grain handling and storage, as well as seeding equipment and tractors. Their success is demonstrated by the fact that the number of participating exhibitors has more than tripled since 2007. This year, there will be 15 companies from Manitoba and 23 from Saskatchewan, all hoping to maximize their export opportunities at the event. (Targeting at visitors from Eastern Europe, Russia and Kazakhstan with comparable farming conditions.) In the Canadian pavilion in hall 12 autonomous solutions are expected to be presented.
The continuing success of the national pavilions at Agritechnica reinforces its reputation as the international meeting place for the global agricultural sector, with the 2015 exhibition attracting nearly 100,000 international visitor out of a total 452,000 from 115 countries during the seven-day fair.
Agritechnica 2017 will take place at Hanover’s exhibition grounds from the 12 to 18 November (with special Preview Days on 12 and 13 November). More than 2,800 exhibitors from all over the world have registered to take part.
More information for international visitors considering a visit to Agritechnica 2017 can be found at www.agritechnica.com
