New Holland launched the very first round baler back in 1974. The Model 850 was the first in a long line of balers which has featured state-of-the- art technology to improve baling performance. The Model 630 introduced belt technology in 1989 and set the industry standard for variable chamber baling. Over a decade later, New Holland introduced the CropCutterTM models, which set the benchmark in ultra-fine chopping performance, perfect for silage operations. In 2006 the 200,000th round baler rolled off the production line, testament to the range’s enduring popularity.
Now New Holland is launching a new Roll-Belt Round Baler. The New Holland’s Roll-BeltTM 560 delivers two elements cattle producers ask for the most: higher baling capacity and better feeding ability in a wide range of crops and baling conditions.
In order to depict all the innovations of this new product and its long tradition in Round Balers New Holland Agriculture has launched a digital campaign based on the innovative ThingLink platform that enables the creation of interactive images for Facebook and Twitter.
Started on 14th January the campaign rolled out in January and beginning of February with a new ThingLink interactive picture each week for one month. In the next days the second phase of the campaign will start focusing on co-creation of content with Facebook and Twitter users. A special Facebook Application will ask users to share their baling family know-how, in order to create an interactive map of tips and lessons from all over the world.
Check out the campaign: Facebook, Twitter, Google+, ThingLink.
