Clearer origin labelling rules for pork, sheep, goat and poultry meat

New EU rules introducing origin or provenance labelling rules for fresh, chilled and frozen meat of pork, sheep, goat and poultry have been supported by a qualified majority of Member States in the Standing Committee on Food Chain and Animal Health yesterday. Under these rules, EU consumers will be able to know where the meat they buy comes from – a demand they have clearly expressed.