Towards a new European agricultural and agri-food product promotion policy

The European Commission today presented a draft reform of the information and promotion policy for European agricultural and food products. This new promotion policy, which benefits from a more substantial budget and will in the future be supported by a European executive agency, is intended to act as key for opening up new markets. With the slogan 'Enjoy, it´s from Europe', the policy aims to help the sector's professionals break into international markets and make consumers more aware of the efforts made by European farmers to provide quality products, based on a genuine strategy established at European level.