Piet de Bruijne (Farm Frites): "Building personal relationship results in success in foreign markets

Of course. Your product must be correct. There must be a need in the export market, which you have been looking at.
Also you need to satisfy all requirements in all kinds of areas, from documentation to and including phytosanitary.
But without going there and building a personal relationship one will not be successful in a foreign market.
A discussion with Piet de Bruijne of Farm Frites about the approach to internationalization follows...