|
|
| 25 feb 2013 |
15:12 |
|
New Holland: growing the digital farming world
New Holland has significantly enriched the virtual farming environment with three key mobile apps: the New Holland Weather app, the iBrochures app and an engaging FarmGenius PLM-focussed game. All three apps have been a hit with users across the globe, with up to 80,000 downloads from over 100 countries.
These three apps form part of New Holland’s overarching digital strategy to provide useful online tools for the worldwide agricultural community.
As farmers are working increasingly long hours, they are ever more reliant on information which they can access whilst in the field to enhance their businesses’ productivity and profitability.
|
|
|
|
Farmers are obsessed by the weather. It is the fundamental element which affects their everyday work and one over which they have no control over; therefore accurate weather forecasting is a must for productive agriculture. The New Holland weather app has proved popular, with over 50,000 unique downloads in more than 100 countries across all five continents. The feedback from users is almost uniformly positive and it has been awarded 4.5 stars out of a possible five by users.
|
|
|
|
