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New Research finds US consumers are eating more potatoes
Recent consumer potato consumption trends point to significant growth opportunities for the U.S. potato industry, according to new research unveiled yesterday at POTATO EXPO 2013.
The research, conducted by Datassential, a leading food industry market research firm, and sponsored by Bayer CropScience, shows that nearly half (43 percent) of consumers surveyed report they increased their potato consumption last year. Forty-six percent report eating potatoes several times per week at home or away from home, with 14 percent eating potatoes daily or more than once a day.
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