Commission launches a campaign on resource efficiency

Today saw the launch of "Generation Awake. Your choices make a world of difference!" an EU campaign designed to encourage consumers to make resource efficiency habit. The campaign was unveiled in Poland by European Environment Commissioner Janez Potočnik and Polish Environment Minister Andrzej Kraszewski. Its aim is to raise awareness about the need to use scarce natural resources wisely, and to encourage citizens to think about their impact on the planet when making purchasing decisions.