Bayer CropScience presents new four pillar growth strategy

Bayer CropScience today revealed a new four pillar strategy for future growth at the company’s annual press conference in Monheim, Germany. Sandra E. Peterson, CEO of Bayer CropScience, outlined the company’s commitment to drive business growth by focusing on four key objectives, including:
1.) Rejuvenate its core Crop Protection business
2.) Reinvent customer-centricity along the entire value chain (seed-to-shelf),
3.) Refocus its innovation through increased R&D investment
4.) Extend the company’s BioScience business