Omega-3 drinkable yoghurt arrives in China

OMU brand drinkable yoghurt is being introduced by Canton American Flower Lounge Livestock Company (CAFL), a subsidiary of Lark International Dairy Holdings. It contains Ocean Nutrition Canada's MEG-3 brand omega-3 fish oil, which uses a double shell protection micro-encapsulation technology called Powder-loc.

This technology protects the oil from oxidisation, which can result in the product being tainted with a fishy taste or smell. The product packaging is co-branded with the MEG-3 brand logo.

The yoghurt product was unveiled at a press conference in May timed to coincide with CAFL's 20th anniversary, at which it was also named �2006 Recommended Product' by the Guadong Dairy Association.

Of the recommendation, Ocean Nutrition EVP of global marketing Ian Lucas said: �This demonstrates that adding EPA and DHA from MEG-3 brand ingredients can create a competitive advantage for food products like OMU drinkable yoghurt.�

According to Ocean Nutrition, Powder-loc has been applied to 10 different types of food applications in 12 countries around the world. Lark Dairies launched a MEG-3 fortified version of its Trappist Brand Milk in Hong Kong last year, and in the post launch period said it was out-selling its regular milk by 2 to 1.