Organic Supermarket Chains: a Great Surge in Expansion

�We would never have believed that we would set such an avalanche rolling,� George Schweisfurth says in amazement today. We can quite rightly regard him as the initiator of the wave of organic supermarkets that has swept over Germany. That was nearly eight years ago. Even though large-scale stores already existed, the first Basic-Store that was opened in September 1988 in Munich, proved that there was a huge demand on the part of consumers for a modern, contemporary marketing concept.