Vlam and Apaq-W will be presenting a seminar detailing how these campaigns are set up and the concrete results they have yielded. The British Potato Council, the British equivalent of Vlam / Apaq-W, will also present its own campaign and the impact it has had.
In addition, the new Belgian campaign for the promotion of processed potatoes will also be unveiled. Belgian potato processors have recently established themselves as the largest exporters of frozen chips in the world: Belgian potato products are reaching more and more customers in all continents. Real ‘Belgian chips’ can be distinguished from similar products from other producers on the basis of taste, all-round enjoyment and authenticity and this will be the basis of the new promotional campaign: ‘Belgian potato products from the land of the potato chip’.
Speakers: Katrien De Nul (Vlam) – Luc Roisin (Apaq-W) – Kate Cox (British Potato Council) & Joris Verhoeven (IKON)
